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The inspiration for the name of this blog and its URL came from a novel by best-selling author Dan Brown. His 2001 high-tech thriller Deception Point features a character named Rachel Sexton.  The nature of Sexton’s role as a White House Intelligence Analyst is described in Chapter 3 of the novel as follows:
Rachel worked [at the National Reconnaissance Office] as a “gister.”  Gisting, or data reduction, required analyzing complex reports and distilling their essence or “gist” into concise, single-page briefs.
 
…[Rachel] was responsible for sifting through the NRO’s daily intelligence reports, deciding which stories were relevant to the President, distilling those reports into single-page briefs, and then forwarding the synopsized material to the President’s National Security Advisor.
Every day, the business intelligence (BI) industry delivers a healthy dose of its own “intelligence reports,” in the form of articles, company press releases, books, blogs, and presentations at conferences.   At Pinnacle Solutions, we periodically sift through these sources and decide which stories are relevant to those who are trying to make sense of the world of BI.  We then distill these stories into our own briefs – usually much shorter than a single page – and post them on The DataGister blog.

As a SAS Alliance Silver Member, we openly admit that we’re bringing some bias to our view of the industry, and you’ll see that in our postings.  We believe that SAS offers the best BI solutions in the market, and we love helping companies make the most of their investment in SAS.  Yet we also view competition as a healthy thing for all industries, and the BI market has plenty of it these days.  In the interest of serving those who use BI technology, and in the spirit of competitive respect, we will strive to recognize significant developments in the industry, regardless of what company is driving them.


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